Global technology giant Tencent has launched a new initiative for Australian tourism operators to connect more closely with Chinese travellers, via its super-app WeChat.
Tencent today showcased the latest feature of the super-app – known as the CityExperience Mini Program – at an event in Shanghai.
The platform was developed in collaboration with Tourism Australia, as well as VisitBritain and Dubai Tourism.
Alongside navigational guides, the program includes cultural and historical information embedded in interactive digital guide maps that can be downloaded via WeChat.
Travellers can also discover attractions, shops and restaurants though photos and audio guides.
“CityExperience is also useful for itinerary planning, with suggested durations for each attraction, useful information such as addresses, contact numbers and sample itineraries,” WeChat said in a statement.
“Whether they wish to take a stroll at the British Museum, climb the Sydney Harbour Bridge for a breathtaking view, go on adrenaline packed rides at the latest Dubai Parks and Resorts or simply enjoy a great meal, WeChat CityExperience is the perfect tool for Chinese travellers.”
Tourism Australia North Asia regional general manager, Andrew Hogg, said it made sense for the agency to partner with WeChat to deliver relevant information on-demand to high-value Chinese travellers.
The numbers of Chinese outbound tourists are expected to double from 2016 to 2022, according to Research and Markets’ China Outbound Tourism report.