Chinese visitors spent more than $10 billion in Australia in the 12 months to the end of September, with the number of visitors from the Middle Kingdom growing by more than 12 per cent.
Data released today by Tourism Research Australia underlined China’s status as the key market for Australian tourism, with more than 1.2 million Chinese touching down in Australia over the period.
Spending by Chinese visitors reached $10.29 billion, nearly three times the $3.75 billion spent by visitors from the second-ranked market, the United States.
Overall, international visitors to Australia increased by 7 per cent, to more than 8 million, while spending was up 6 per cent, to $41.2 billion.
New South Wales attracted the lion’s share of tourists, with more than 4 million visiting Australia’s most populous state.
More than 2.8 million tourists visited Victoria, 2.6 million went to Queensland, 947,000 visited Western Australia and 442,000 tourists arrived in South Australia over the period.
NSW also led the country in spending, with more than $10.4 billion spent in the state.
Tourists spent $7.6 billion in Victoria, $5.2 billion in Queensland, $2.3 billion in WA and $1.1 billion in SA.
WA was the only state to record a decline in visitor nights, which came in 5 per cent lower than the previous 12 months.